We are looking for someone to be the face of the brand on Facebook and Tik Tok. To create 1 minute videos communicating Cultural Comics brand, artists, and comic products such as physical comic books and the comics.mw website to a growing Malawian audience. Performance will be measured on engagement and views. Content may also be posted to Instagram as reels. Expect to create at least 4 videos per month with a maximum of 6.
Job Summary
- Employer: Cultural Publishing Limited
- Job Type: Contract
- Location: Lilongwe, Malawi
- Category: Marketing
- Salary: K5,000 to K10,000 per 1 minute video
- Closing Date: 2026-10-22
Key Responsibilities
- To create 1 minute videos communicating Cultural Comics brand, artists, and comic products such as physical comic books and the comics.mw website to a growing Malawian audience.
- Performance will be measured on engagement and views.
- Content may also be posted to Instagram as reels.
- Expect to create at least 4 videos per month with a maximum of 6.
Requirements
- Strong communication skills
- Fluency in English and Chichewa. (Knowing more local languages is a bonus)
- Must be confident
- Must not be camera shy
- Must have access to a good camera (iPhone quality or comparable)
- Must be able to edit videos once given company assets like logos etc.
- Must be able to work fast and meet deadlines
Salary
K5,000 to K10,000 per 1 minute video
How to Apply
Frequently Asked Questions
What qualifications or education do I need to become a TikTok and Facebook Content Creator in Malawi?
Most employers prefer a diploma or degree in Marketing, Mass Communication, or Journalism from institutions like Mzuzu University or the University of Malawi. However, a strong portfolio of viral content and proven social media growth can substitute formal qualifications. Short courses in digital marketing from local training centers like mHub or online platforms like Coursera are also valuable.
What are the typical day-to-day responsibilities of this role?
You will create, film, and edit short-form video content tailored to Malawian audiences, schedule posts during peak engagement hours, and respond to comments in local languages like Chichewa. You will also track analytics using Meta Business Suite and TikTok Analytics, collaborate with local influencers, and report weekly performance to management. Occasionally, you may attend product launches or community events for live content coverage.
How does work culture and employer expectations differ for content creators in Malawi?
Malawian employers often expect high flexibility, including evening and weekend work to match social media peak times, though formal contracts may not always reflect this. Hierarchical structures mean you will likely report to marketing managers who may have limited digital expertise, requiring patience in explaining content strategies. Punctuality for physical meetings matters, but remote work acceptance is growing, especially in Lilongwe and Blantyre-based companies.
What career progression opportunities exist for social media professionals in Malawi?
With 2-3 years of experience, you can advance to Social Media Manager or Digital Marketing Manager roles at larger firms like Airtel Malawi or TNM. Some professionals transition to freelance consulting for multiple SMEs or launch their own digital agencies serving the growing e-commerce sector. Specializing in paid advertising or influencer marketing management opens additional doors with international NGOs and development organizations based in Malawi.
What benefits are typically offered for content creator positions in Malawi?
Formal benefits vary significantly by employer size; established companies may offer medical aid through schemes like MASM or Liberty Life, pension contributions to NICO or Old Mutual, and statutory annual leave of 18-24 days. Smaller publishers and startups often provide minimal benefits, sometimes substituting with performance bonuses tied to engagement metrics or follower growth. Always clarify benefit details during negotiation, as verbal promises are common but unreliable.
How should I apply, and what do Malawian employers look for in candidates?
Submit applications via email with a concise cover letter, CV, and links to your active TikTok and Facebook pages demonstrating consistent posting and audience engagement. Employers prioritize candidates who understand local trends, can create content in Chichewa and English, and show measurable growth metrics rather than just follower counts. Prepare a physical portfolio for in-person interviews, as internet connectivity issues may prevent live demonstrations.