PURPOSE
To drive the growth of the company by generating new business opportunities, sustains growth of the company by establishing new business relationships, acquiring new business, evaluating new business ideas according to company criteria. Effective management of the marketing, advertising and promotional activities of Smile Life Insurance Company Limited.
Job Summary
- Type: full-time
- Location: Blantyre
- Category: Business Development
- Closing Date: 2026-08-05
Key Responsibilities
- Identify new potential clients, approach them, craft proposals and close deals.
- Facilitates the growth of the business.
- Writing of proposals and specifications
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products
- Analyse customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new existing products
- Manage the productivity of the marketing plans and projects
- Liaise with media and advertising agents
- Build and develop a marketing team which is competent, commercially astute, dedicated and efficient
- Research, develop and implement a Brand/ and communication strategy, standards and practices company-wide that elicit the behaviour, emotion and recognition objectives of the company
- Develop key message for all audience to communication our core brand identity.
- Leads agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc)
- Crafting training programmes and conducting customer care and sales workshops.
- Oversee the writing of the press, annual reports, advertisement, and related materials.
- Manage media relations, research editorial opportunities and build relations with key industry media.
- Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings
- Provide quarterly reports to the Board and Management. To include but not to be limited to reporting to the status of prioritised marketing and communication activities. Reporting will be both historical and forward looking.
- Contributes to the total effectiveness of the department, communication openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
- Budget management. To deliver all marketing activities. Within the agreed budget.
- To perform other duties as agreed time to time.
Requirements
- Business or Marketing-related degree or equivalent professional qualification
- Experience in all aspect of developing and maintaining marketing strategies
- Technical marketing skills
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Experience with relevant software applications.
- Excellent written and verbal communicating skills
- Organization and planning
- Problem analysis and problem solving
- Team-leadership
- Formal presentation skills
- Persuasiveness
- Adaptability
- Innovation
- Judgment
- Decision-making
- Stress tolerance
- Collaboration
How to Apply
Closing date is the 5th August, 2026
Only shortlisted candidates will be contacted for an interview.
About the Company
Smile Life Insurance Company Limited is a prominent provider of life insurance services, firmly established and operating across Malawi. The company is dedicated to offering financial security and protection tailored for the Malawian community, ensuring peace of mind for its clients. Highlighting its deep commitment to local engagement, Smile Life Insurance Company Limited recently formed a significant partnership with the renowned Mighty Mukuru Wanderers Football Club. Led by Chief Executive Officer Singo, the company is poised to introduce new and relevant insurance offerings to football fans and the broader Malawian market. This strategic collaboration reinforces its dedication to both community welfare and expanding access to vital insurance solutions within the nation.
Protecting futures, empowering lives in Malawi.
Frequently Asked Questions
What are the typical educational qualifications and experience required for a Business Development Manager in Malawi?
Most employers seek candidates with a Bachelor's degree in Business Administration, Marketing, or a related field. Relevant experience in sales, marketing, or business development, especially within the financial services or insurance sector, is highly valued.
What are the primary day-to-day responsibilities of a Business Development Manager in the Malawian insurance sector?
Daily tasks involve identifying new business opportunities, building and maintaining client relationships, and developing strategies to expand market share. This includes conducting market research, presenting insurance solutions to potential clients, and preparing proposals.
What is the typical work culture and expectation for a Business Development Manager in a Malawian company?
The work culture often emphasizes strong interpersonal relationships, professional networking, and a proactive approach to achieving targets. Punctuality, respect for hierarchy, and a commitment to collaborative team efforts are generally expected.
What are the realistic career progression opportunities for a Business Development Manager in Malawi?
Successful Business Development Managers can often advance to senior management roles such as Head of Business Development, Sales Manager, or even Branch Manager. Further specialization or moving into strategic planning positions within the financial sector are also common paths.
What common benefits can a Business Development Manager expect from a reputable employer in Malawi?
Reputable companies typically offer a comprehensive benefits package including medical aid, pension contributions, and annual leave as per Malawian labour laws. Some may also include performance-based incentives and transportation allowances.
What is the best way to apply for this role in Malawi, and what do Malawian employers prioritize in an application?
Applications usually involve submitting a detailed CV and cover letter outlining your relevant experience and achievements. Employers in Malawi often look for a strong track record of meeting targets, excellent communication skills, and a solid understanding of the local market.