Job Summary
- Type: full-time
- Location: Lilongwe
- Category: Digital Marketing
- Closing Date: 2026-07-01
Key Responsibilities
- Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Malawian audience
- Paid Campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms
- Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience
- Performance Analysis: Analyse and report on social media performance
- Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging
- Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective
- Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement
- Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach
Requirements
- Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role
- Excellent written and verbal communication skills in English
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
- Experience with digital media advertising and analytics tools
- Ability to manage multiple projects independently
- Ability to handle multiple assignments and meet established deadlines with high attention to detail
- Strong organisational and time-management skills
How to Apply
Email: digitalmarketing@unicaf.org
Subject Line: “Digital Marketing Officer”
Only shortlisted candidates will be contacted.
About the Company
UNICAF is a Cypriot for-profit online and blended learning institution operating in Africa, founded by Nicos Nicolaou in 2012. It partners with other universities to provide university education.
Frequently Asked Questions
What qualifications and experience are typically required for a Digital Marketing Officer role in Malawi?
Most employers in Malawi seek candidates with a Bachelor's degree in Marketing, Communications, or a related field. Practical experience in managing digital campaigns, social media, and SEO, often demonstrated through a portfolio, is highly valued. Relevant certifications in Google Ads or Analytics can also significantly strengthen an application.
What are the common day-to-day responsibilities of a Digital Marketing Officer in Malawi?
A Digital Marketing Officer typically manages social media platforms, creates engaging content, and implements email marketing campaigns. They also monitor website performance, analyze digital campaign data, and optimize strategies to reach target audiences effectively within the Malawian market. This often involves adapting global best practices to local cultural nuances and internet penetration levels.
What is the typical work culture and expectations for a Digital Marketing Officer in Malawi?
The Malawian work culture generally emphasizes professionalism, respect for colleagues, and punctuality. Collaboration and a proactive approach to problem-solving are highly valued, alongside the ability to adapt strategies to local market conditions and limited resources. Building strong professional relationships and being results-oriented are key expectations.
What are the realistic career progression paths for a Digital Marketing Officer in Malawi?
A Digital Marketing Officer can progress to Senior Digital Marketing Officer, then potentially to Marketing Manager or Head of Digital Marketing within a few years, depending on performance and company structure. Specializing in areas like SEO, content strategy, or social media management is another viable path, often leading to expert roles in larger organizations or agencies. Continuous learning and skill development are crucial for advancement.
What kind of benefits package can a Digital Marketing Officer typically expect in Malawi?
Standard benefits usually include statutory paid leave and contributions to the National Social Security Authority (NSSA). Many employers also offer medical aid coverage and, depending on the company, performance-based bonuses or professional development opportunities. The specifics of the benefits package will vary significantly by employer size and their internal policies.
What should I focus on when applying for a Digital Marketing Officer role in Malawi, and what do employers look for?
When applying, highlight your practical digital marketing skills, any relevant portfolio demonstrating campaign success, and your understanding of the Malawian digital landscape. Employers seek candidates who are creative, analytical, and can show initiative, along with strong communication skills and a professional demeanor. Tailoring your CV and cover letter to specific job requirements is always advisable.