Job Summary
- Employer: NIVED Agri-Center
- Job Type: Full-time
- Location: Zomba, Malawi
- Category: Marketing
- Closing Date: 2026-10-16
Key Responsibilities
- Develop and implement the company’s marketing strategy and annual marketing plan.
- Manage and grow NIVED AGRI-CENTER’s social media platforms (Facebook, WhatsApp, YouTube, LinkedIn, TikTok, etc.).
- Create and publish engaging content (photos, videos, stories, articles) showcasing our products, services and farmer success stories.
- Promote our agribusiness consulting services, market linkages, commodity trading, aquaculture, poultry and agricultural inputs and equipment.
- Identify new market opportunities and support business development.
- Represent the company at agricultural fairs, exhibitions and stakeholder meetings.
- Work closely with operations, technical and sales teams to ensure accurate and attractive product information.
- Prepare regular marketing reports showing reach, engagement, leads and results.
- Maintain a database of clients, leads and partners.
- Carry out any other related duties as assigned by the Managing Director.
Requirements
- Minimum of a Diploma in Marketing, Communications, Business Administration or a related field.
- Certificates in digital marketing, graphic design, photography, video editing or agribusiness marketing will be an added advantage.
- At least 5 years’ proven experience in agricultural marketing and social media management.
- Strong skills in content creation, digital marketing and social media analytics.
- Good understanding of agricultural value chains and rural markets in Malawi.
- Excellent writing, communication and interpersonal skills.
- Creativity, initiative and ability to work independently and meet targets.
- Ability to travel to project sites and participate in field activities.
- Proficiency in Microsoft Office and common graphic/video editing tools (e.g. Canva, CapCut).
How to Apply
Frequently Asked Questions
What qualifications or education do I need to become a Marketing and Social Media Manager in Malawi?
Most employers require a Diploma or Bachelor's degree in Marketing, Communications, Business Administration, or a related field from institutions like University of Malawi or Mzuzu University. Certifications in digital marketing, Google Analytics, or social media management from platforms like HubSpot or Google are increasingly valued. Practical experience managing social media accounts or running campaigns can sometimes substitute for formal education.
What are the typical day-to-day responsibilities of a Marketing and Social Media Manager?
Daily tasks include creating and scheduling content for platforms like Facebook, WhatsApp, and Instagram, responding to customer inquiries, and analyzing engagement metrics. You will also coordinate with sales teams, design promotional materials, and plan marketing campaigns aligned with agricultural seasons. Reporting on campaign performance and managing advertising budgets are common responsibilities.
How does workplace culture in Malawi affect this marketing role?
Malawian workplaces value respect for hierarchy and clear communication with supervisors, so regular updates and formal reporting are expected. Relationship-building is important, meaning networking and maintaining good relations with suppliers, media contacts, and agricultural stakeholders is essential. Punctuality is appreciated, though flexibility around rural travel and market schedules is often required in the agri-sector.
What career progression opportunities exist for Marketing and Social Media Managers in Malawi?
With experience, you can advance to Senior Marketing Manager, Marketing Director, or Head of Communications roles within larger agribusinesses or NGOs. Some professionals transition into consultancy or start their own digital marketing agencies serving the growing SME sector. Specializing in agricultural marketing or international development communications can open doors to regional or donor-funded organization roles.
What benefits should I expect in a full-time marketing role with a Malawian company?
Standard benefits typically include annual leave of 18-24 days, paid public holidays, and sick leave as mandated by Malawi labor laws. Some established companies offer medical aid schemes or NHIS contributions, though this varies significantly by employer size. Pension schemes through NICO or other providers are becoming more common, but you should confirm specifics during negotiations.
How do I apply for marketing roles in Malawi, and what do employers look for?
Submit applications via email with a tailored CV and cover letter highlighting specific campaigns or metrics you have achieved, not just responsibilities. Employers prioritize demonstrated results, creativity, and familiarity with Malawian agricultural value chains or rural markets. Prepare for practical assessments like creating sample social media posts or campaign proposals, and follow up politely within two weeks if you do not hear back.