MARKETING MANAGER – Wealthnet Finance PLC

Key Responsibilities

• Develop and implement the annual marketing and communication strategy for the KakuPay Loyalty Programme.
• Prepare annual marketing plans, budgets, and performance targets aligned with the company’s strategic objectives.
• Conduct market research and competitor analysis to identify market trends, customer preferences, and growth opportunities.
• Develop campaigns that increase awareness, customer acquisition, engagement, and loyalty.
• Build and strengthen the KakuPay Loyalty brand across all customer segments.
• Ensure consistent brand messaging and visual identity across all communication channels.
• Manage promotional materials, advertising campaigns, and public relations activities.
• Coordinate media engagements and brand visibility initiatives.
• Design and implement customer acquisition campaigns to increase programme registrations.
• Develop customer retention and engagement initiatives that encourage repeat transactions.
• Create promotional offers, reward campaigns, competitions, and seasonal marketing activities.
• Monitor customer satisfaction and recommend service improvements.
• Develop marketing initiatives to recruit and retain participating merchants.
• Work closely with the Business Development team to increase merchant participation nationwide.
• Design merchant incentive programmes that promote customer transactions.
• Build strong relationships with strategic merchant partners.
• Manage all digital marketing activities including social media, website content, email marketing, SMS campaigns, and digital advertising.
• Develop digital campaigns that increase customer engagement and programme usage.
• Monitor online customer feedback and protect the programme’s online reputation.
• Analyse digital marketing performance and optimise campaigns based on analytics.
• Plan, coordinate, and execute nationwide promotional campaigns.
• Manage product launches and promotional events.
• Coordinate roadshows, exhibitions, merchant activations, and community marketing activities.
• Measure campaign effectiveness and prepare post-campaign evaluation reports.
• Develop strategic partnerships with corporates, retailers, mobile network operators, financial institutions, and other stakeholders.
• Coordinate joint marketing initiatives with partner organisations.
• Represent KakuPay Loyalty at exhibitions, conferences, and stakeholder meetings.
• Support sales teams in achieving customer and merchant acquisition targets.
• Develop marketing tools that facilitate merchant recruitment.
• Provide promotional support for regional sales and business development teams.
• Identify new market opportunities to expand the loyalty ecosystem.
• Monitor customer feedback and satisfaction levels.
• Collaborate with Customer Service to resolve customer complaints relating to loyalty campaigns.
• Recommend improvements to customer experience across all customer touchpoints.
• Prepare and manage the marketing budget.
• Ensure efficient utilisation of marketing resources.
• Evaluate return on investment (ROI) for all marketing initiatives.
• Manage relationships with advertising agencies, printers, media houses, and other service providers.
• Track key performance indicators (KPIs) including customer registrations, active users, merchant growth, transaction volumes, campaign reach, customer retention, and return on marketing investment.
• Prepare weekly, monthly, quarterly, and annual marketing performance reports.
• Use data analytics to inform marketing decisions and improve programme performance.
• Supervise marketing officers, brand ambassadors, promoters, and campaign staff.
• Build the capacity of the marketing team through coaching and performance management.
• Promote innovation, teamwork, and a customer-centric culture.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Master’s Degree or professional marketing qualification is an added advantage.
• Minimum of five (5) years’ experience in marketing, preferably in digital financial services, fintech, banking, telecommunications, retail, or loyalty programmes.
• Demonstrated experience in digital marketing, brand management, campaign management, and customer acquisition.
• Experience managing marketing budgets and cross-functional teams.
• Knowledge of digital channels: SMS, App, USSD
• Proven track record of running successful retention campaigns
• Excellent communication and stakeholder management skills

How to Apply