Job Summary
- Employer: B and SS Tailoring Fashion and Design
- Job Type: Full-time
- Location: Lilongwe, Malawi
- Category: Marketing
- Closing Date: 2026-09-25
Key Responsibilities
- Developing and implementing marketing strategies to promote B and SS Tailoring Fashion and Design.
- Identifying and attracting new customers and business opportunities.
- Promoting tailoring, fashion design, uniforms, corporate wear and related services.
- Building relationships with schools, companies, boutiques and other potential clients.
- Conducting market research and monitoring competitors.
- Managing digital marketing campaigns and social media promotions.
- Preparing marketing reports and achieving sales targets.
Requirements
- A qualification in Marketing or a related field.
- A valid driving licence.
- At least 3 years of relevant marketing experience.
- Strong communication, networking and customer relationship skills.
- Ability to develop and implement effective marketing strategies.
- Ability to work independently and achieve marketing targets.
- Knowledge of digital and social media marketing will be an added advantage.
How to Apply
Phone: +265999334574
Address: Area 3, Lilongwe, close to Game Complex.
Frequently Asked Questions
What qualifications or education do I need to become a Marketing Officer in Malawi?
Most employers require a Diploma or Degree in Marketing, Business Administration, or Mass Communication from recognized institutions like the University of Malawi or Mzuzu University. Practical skills in digital marketing, social media management, and basic graphic design are increasingly valued. Prior experience in retail or fashion marketing can give you a competitive edge.
What are the typical day-to-day responsibilities of a Marketing Officer in the tailoring and fashion industry?
You will manage social media accounts, create content showcasing designs, coordinate with tailors for product photography, and handle customer inquiries. You will also plan promotions, manage relationships with fabric suppliers, and track sales performance. Attending local fashion events and markets to promote the brand is often expected.
What is the work culture like for marketing roles in Malawian fashion businesses?
Expect a fast-paced environment with tight deadlines, especially during festive seasons and wedding periods when demand peaks. Employers value flexibility, creativity, and willingness to work occasional weekends for events or promotions. Building personal relationships with clients and suppliers is central to success in Malawi's relationship-driven business culture.
What career progression opportunities exist for Marketing Officers in Malawi's fashion sector?
With experience, you can advance to Marketing Manager, Brand Manager, or start your own fashion marketing consultancy. Some professionals transition into broader retail management or establish their own tailoring businesses using industry knowledge. Continuous learning in digital marketing and e-commerce opens doors to regional and international opportunities.
What benefits are typically offered to Marketing Officers in Malawi?
Benefits vary by employer but often include annual leave as mandated by Malawi labor laws, and sometimes medical aid or transport allowances. Larger or established fashion houses may offer pension schemes or performance bonuses. Smaller tailoring businesses may offer fewer formal benefits but provide hands-on experience and flexible working arrangements.
How should I apply for a Marketing Officer position, and what do Malawian employers look for?
Submit a tailored CV and cover letter highlighting relevant experience, along with a portfolio of marketing campaigns or social media content you have managed. Employers prioritize candidates who demonstrate creativity, local market knowledge, and proven ability to drive sales. Networking through industry contacts and following fashion businesses on social media can reveal unadvertised opportunities.