This post is responsible for the development and implementation of the marketing and advertising plans for all programmes, including generation of enquiries, conversion, and recruitment/enrolment.
Job Summary
- Employer: Exploits University
- Job Type: Full-time
- Location: Lilongwe, Malawi
- Category: Marketing
- Closing Date: 2026-09-30
Key Responsibilities
- To develop marketing strategies for the University in line with the strategic objectives of the University.
- To undertake and coordinate the provision of market intelligence to provide insights into market conditions, pricing, portfolio development, competitor activity and customer behavior in the Malawi marketplace.
- To keep up to date with external changes affecting student recruitment and advise on policy.
- To identify other event opportunities to support recruitment/enrolment objectives.
- To undertake and coordinate an advertising strategy and to manage the planning, delivery, and evaluation of advertising in priority markets in line with the marketing programmes operational plan and university objectives.
- To manage the budget of the programme marketing function, ensure purchase orders are raised and that University Finance regulations are adhered to.
- To manage the content, use and distribution of printed and electronic student recruitment marketing material.
- To manage the development and implementation of marketing and advertising campaigns to generate enquiries, convert enquirers and to convert applicants for both undergraduate and postgraduate programmes.
- To assist on the work on the strategic development of the University website and to ensure the website closely reflects the student experience needs of the institution with regard to recruitment and marketing.
- Exploring other sources of revenue generation in collaboration with other University departments including Faculty and Research.
- To work closely with Deans and other staff in faculties to manage the involvement of professional and academic staff in marketing and student recruitment activities.
- To work closely with University Registry, to ensure admissions policy and procedures are adhered to, to provide the best customer service for applicants.
- To work closely with external partners, particularly schools, to oversee development of appropriate relationships and partnerships with stakeholder and feeder institutions.
- Liaison with academic and administrative staff to request and collate information for in-house publications.
- Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary.
- Updating the School’s PR notice boards.
- Any other duties as may be assigned from time to time by the Supervisor.
Requirements
- Candidates should have a Degree or an advanced diploma in Marketing, Business Management or relevant field obtained from a reputable university.
- A minimum of three (3) years experience in similar position.
- A minimum of three (3) years experience in similar marketing and promotion of products and services.
- Practical experience in digital marketing, e-commerce, graphic designs will be essential attributes.
- Must possess marketing and advertising industry knowledge.
- Previous experience in Universities and colleges will be an added advantage.
How to Apply
Frequently Asked Questions
What qualifications are typically required for a Marketing Officer role at a Malawian university?
Most universities in Malawi require a Bachelor's degree in Marketing, Business Administration, or Communications from an accredited institution. A postgraduate qualification like an MBA or professional certification from the Marketing Society of Malawi adds significant advantage. Practical experience in digital marketing or brand management is increasingly valued by employers.
What are the typical day-to-day responsibilities of a Marketing Officer in Malawi's higher education sector?
Daily tasks include developing promotional materials for academic programs, managing social media presence, coordinating open days and recruitment events, and liaising with prospective students and parents. You will also analyze enrollment data, maintain the university website content, and build relationships with secondary schools across Malawi. Reporting to senior management on campaign effectiveness is typically expected monthly.
How does workplace culture in Malawian universities typically affect marketing professionals?
University environments in Malawi tend to be hierarchical and formal, requiring respect for academic titles and established protocols. Marketing officers often navigate between academic schedules and corporate-style deadlines, which demands flexibility during admission peaks. Building personal relationships across departments is essential since collaboration with faculty and registry staff drives successful campaigns.
What career progression opportunities exist for Marketing Officers in Malawi's education sector?
With proven results, you can advance to Senior Marketing Officer, Marketing Manager, or Director of Communications within the university structure. Some professionals transition to private sector roles in telecommunications, banking, or NGOs where education marketing experience is valued. Others establish consulting firms serving multiple educational institutions across Malawi and the region.
What benefits are commonly offered to Marketing Officers at Malawian universities?
Standard packages typically include paid annual leave as prescribed by Malawi labor laws, medical scheme contributions, and participation in pension schemes like NICO or Old Mutual. Some institutions provide housing or transport allowances, professional development funding, and tuition remission for staff dependents. Benefits vary considerably between public and private universities, with faith-based institutions sometimes offering additional allowances.
How should I apply for a Marketing Officer position and what do Malawian employers prioritize in candidates?
Submit a tailored CV highlighting measurable achievements, a concise cover letter, and certified academic credentials through the specified channel, whether email or physical application. Malawian employers prioritize demonstrated results over qualifications alone, so include specific campaigns you have executed and their outcomes. Strong references from previous supervisors, proficiency in English and Chichewa, and willingness to travel extensively for recruitment activities are highly regarded.