Job Title: Public Relations and Marketing Officer
Location: Malawi
Department: Marketing
Reports To: Senior Marketing Manager / Regional Director
Post Objective
The Public Relations and Marketing Officer will be responsible for developing and executing marketing strategies to promote the company’s products and services. This role involves conducting market research, creating content, managing campaigns, and analyzing performance to drive brand awareness and lead generation.
Job Summary
- Employer: Astria Learning
- Job Type: Full-time
- Location: Lilongwe, Malawi
- Category: Marketing
- Closing Date: 2026-10-08
Key Responsibilities
- Assist in the planning, development, and implementation of marketing campaigns across digital, print, email, social media, and event channels.
- Coordinate with designers, content creators, and vendors to ensure the timely delivery of campaign assets.
- Support localization and personalization efforts based on market or audience segment.
- Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media platforms.
- Develop compelling email copy and campaign templates in line with brand voice and marketing objectives.
- Collaborate with design and video teams to produce visually engaging marketing materials.
- Conduct ongoing research on customer segments, market trends, and competitor strategies.
- Gather and analyze data to support campaign development, product positioning, and messaging.
- Generate insights to guide content strategy, pricing models, and lead generation approaches.
- Ensure consistency of tone, messaging, and visual identity across all platforms and channels.
- Maintain and apply brand guidelines in all marketing collateral and campaigns.
- Support initiatives to strengthen brand positioning across new and existing markets.
- Monitor and report on KPIs related to campaign performance (e.g., CTR, CPC, engagement rate, lead quality).
- Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to evaluate success.
- Assist in A/B testing, ROI analysis, and adjustments to campaigns based on performance data.
- Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
- Assist with event promotion, logistics coordination, and post-event lead follow-up.
- Ensure all offline materials are aligned with brand standards and campaign messaging.
- Manage PR strategy to raise Astria Learning’s profile in the global education, tech, and investment landscapes.
- Write and distribute press releases, secure media coverage, and build relationships with key journalists and publications.
- Position company executives as thought leaders through contributed articles, podcast appearances, and event participation.
- Contribute to cross-functional projects with admissions, academic, or product teams.
- Support internal communications and employee branding initiatives.
- Participate in regular team meetings and brainstorming sessions to share ideas and insights.
- Perform other related duties as assigned or directed by the Marketing Manager or supervisor.
Requirements
- Masters degree in Marketing, Communications, Business, or a related field.
- At least 5 years of relevant experience in public relations, corporate branding, marketing or communications.
- Experience working with CRM, email marketing, or digital advertising tools (HubSpot, Mailchimp, Google Ads, Meta Ads, etc.).
How to Apply
Frequently Asked Questions
What qualifications do I need to become a Public Relations and Marketing Officer in Malawi?
Most employers require a Bachelor's degree in Marketing, Public Relations, Mass Communication, or Business Administration from a recognized institution like the University of Malawi or Mzuzu University. Professional certifications from the Chartered Institute of Marketing (CIM) or Public Relations Institute of Southern Africa (PRISA) strengthen your profile significantly.
What are the typical day-to-day responsibilities of this role?
You will draft press releases and manage media relations, coordinate marketing campaigns across radio, print, and digital platforms, and organize corporate events or community outreach programs. Monitoring brand reputation and preparing reports for management are also core duties.
How does workplace culture affect PR and Marketing professionals in Malawi?
Malawian workplaces value respect for hierarchy and relationship-building, so networking skills and patience with decision-making processes are essential. Flexibility matters too, as you may handle multiple roles during staff shortages common in smaller organizations.
What career progression opportunities exist for this role?
With experience, you can advance to Senior PR Officer, Marketing Manager, or Communications Director positions. Some professionals transition into consultancy or establish their own agencies, particularly after building strong industry networks in Lilongwe or Blantyre.
What benefits should I expect from employers in Malawi?
Standard packages typically include annual leave as mandated by labor laws, limited medical coverage, and pension contributions through NICO or other registered schemes. Larger organizations may offer performance bonuses, but benefits vary considerably by employer size and sector.
How should I apply for PR and Marketing roles, and what do Malawian employers prioritize?
Submit applications through advertised channels in newspapers like The Nation or online platforms such as MyJobo, ensuring your CV highlights measurable campaign results and local media contacts. Employers prioritize candidates with proven writing skills in English and Chichewa, plus demonstrated ability to work under tight budgets.