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SALES REPRESENTATIVE: RETAIL – Farmers Organisation Ltd

Farmers Organisation Ltd seek to fill the position of Sales Representative-Retail based in Mzuzu. The incumbent will be responsible for coordinating all Sales & Marketing activities relating to the retail market segment in the Northern Region of Malawi

Job Summary

  • Employer: Farmers Organisation Ltd
  • Job Type: Full-time
  • Location: Mzuzu, Malawi
  • Category: Sales
  • Closing Date: 2026-10-19

Key Responsibilities

  • To create demand for FOL technologies and services
  • To establish and maintain business relationships with key stakeholders
  • To identify and close sales leads
  • To determine customer needs & market opportunities
  • To expand the customer base by seeking new accounts
  • To handle customer complaints
  • To co-ordinate and implement advertising & promotional activities
  • To plan and report activities

Requirements

  • Diploma in Agronomy or Marketing or any Tertiary Education plus experience in agriculture related field
  • 2 years’ experience in sales or marketing
  • Proficiency in Microsoft Office

How to Apply

To apply, please visit: jobs.aeciworld.com

REF Code: 2031

Frequently Asked Questions

What qualifications or education do I need to become a Sales Representative at a farmers' organisation in Malawi?

Most employers require a minimum of a Malawi School Certificate of Education (MSCE) or equivalent, with a diploma in marketing, agriculture, or business being advantageous. Practical experience in retail sales or agricultural product knowledge is often valued more than formal qualifications. Proficiency in English and Chichewa is typically essential for customer interaction.

What are the typical day-to-day responsibilities of a Sales Representative in retail at a farmers' organisation?

Daily tasks include visiting retail outlets or farms to promote agricultural inputs like seeds and fertilizers, managing stock levels, processing orders, and building relationships with shop owners and farmers. You will also handle customer complaints, collect payments, and report sales data to supervisors. Travel within your assigned territory is usually required.

How does work culture and employer expectations differ for sales roles in Malawi compared to other countries?

Malawian employers often emphasize personal relationships and trust-building with clients over aggressive sales tactics. Punctuality is expected, but flexibility is common due to transport challenges and rural road conditions. Dress codes tend to be modest and professional, and respect for hierarchy within the organisation is important.

What career progression opportunities exist for Sales Representatives in Malawi's agricultural retail sector?

With strong performance, you can advance to Senior Sales Representative, Area Sales Manager, or Regional Manager positions within 3-5 years. Some professionals transition into marketing, product development, or start their own agro-dealer businesses. Additional qualifications in business management can accelerate progression to executive roles.

What benefits are typically offered to Sales Representatives by employers in Malawi?

Standard benefits usually include annual leave as mandated by Malawi labour law, sick leave, and sometimes medical aid through schemes like MASM or other local providers. Pension contributions through NICO or similar schemes may be offered by larger organisations. Field-based roles often receive transport allowances or fuel reimbursements rather than company vehicles.

How should I apply for a Sales Representative position, and what do Malawian employers look for in candidates?

Submit a concise CV with a cover letter highlighting relevant sales experience and local market knowledge directly to the employer or through job portals like MyJobo. Employers prioritise candidates with proven track records in meeting targets, existing networks in farming communities, and motorcycle or vehicle licenses for rural travel. Prepare for practical assessments or field trials as part of the interview process.

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