Job Summary
- Type: part-time
- Location: Blantyre
- Category: Marketing
- Closing Date: 2026-07-01
Key Responsibilities
- Develop marketing and social media plan
- Build and run Mulani’s social media and marketing engine
- Create strategy, content calendars and campaign plans
- Manage community engagement and customer responses
- Run and optimise paid ads across Meta and TikTok
- Capture on-site photo and video content
- Manage Instagram, Facebook and TikTok
- Translate brand guide into a channel strategy and content pillars (rituals, behind-the-scenes, product education, community, family moments)
- Analyse performance and produce weekly/monthly reports
Requirements
- 3+ years managing social media for a consumer brand
- Strong content capture and short-form video editing skills
- Canva or Adobe design capability
- Experience with Meta and TikTok paid advertising
- Creative, professional and highly responsive
- Wellness, retail or F&B experience preferred
How to Apply
Frequently Asked Questions
What educational background and certifications are typically sought for a Social Media & Marketing Management Consultant role in Malawi?
Employers in Malawi often look for a degree in Marketing, Communications, Business Administration, or a related field. Relevant digital marketing certifications, especially those focused on platform-specific tools or analytics, are highly valued for demonstrating specialized skills.
What are the common day-to-day responsibilities for a Social Media & Marketing Management Consultant in a Malawian context?
Responsibilities typically include developing and executing social media strategies, creating engaging content tailored for the local audience, and managing digital campaigns. Consultants also analyze performance metrics, report on campaign effectiveness, and provide strategic advice to clients.
What is the typical work culture and what are the key professional expectations for a consultant in Malawi, particularly in marketing?
Malawian work culture generally values respect, professionalism, and strong interpersonal relationships, often involving collaborative team environments. Punctuality, adaptability to local market nuances, and a commitment to community-oriented messaging are often expected.
What are the realistic career progression opportunities for a Social Media & Marketing Management Consultant in Malawi?
Successful consultants can progress to senior consultant positions, specialize in areas like digital strategy or analytics, or even transition into managerial roles within marketing departments. There are also opportunities to become an independent consultant or start a specialized agency.
What kind of benefits package, such as leave, medical aid, or pension, can one typically expect for a consultant role in Malawi?
Benefits packages vary significantly based on the employer and contract type (e.g., full-time employee vs. independent contractor). While statutory leave entitlements are standard, medical aid and pension contributions are more common with larger organizations or long-term employment contracts.
What do Malawian employers typically look for when hiring for this role, and what's the best way to apply?
Employers seek candidates with a demonstrable portfolio of successful social media campaigns, strong understanding of the Malawian digital landscape, and excellent communication skills. A well-crafted CV and cover letter, often submitted via email, highlighting local market relevance and practical experience, are crucial for application.